Sarah LaVallee

COO

Base Beauty Creative Agency

Sarah is a dynamic brand, digital, and eCommerce executive with over 15 years of experience fueling growth for high-performance, PE-backed consumer brands. With a track record of scaling businesses across beauty, pet, grocery, personal care, beverage, supplements, and wellness, she has mastered the art of turning digital potential into measurable success.

A recognized expert in Amazon, eCommerce, and digital growth, Sarah has been a driving force behind retail and media strategies that accelerate revenue and expand audience reach. She has led the charge in digital transformation as an early adopter of Amazon retail and media strategies, as well as shaping the future of direct-to-consumer (DTC) success.

Sarah is a strategic architect of digital-first brand building, seamlessly aligning digital initiatives with business goals to drive sustainable profitability and market leadership. As a trusted advisor to challenger brands in beauty and better-for-you CPG, she helps companies navigate the ever-evolving digital landscape, unlocking new opportunities for scalable, long-term growth.

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